To promote second album ‘I’ve Seen Everything’, Go! Discs thought it would be a good idea to run a series of anagrams.
These appeared in various music press, t-shirts, CD promos and most famously on a fence at the 1993 Phoenix Festival.
It is widely believed the band weren’t too keen on this idea and distanced themselves from what was described as “…an obscene insult masquerading as a marketing ploy…”
Here’s such an ad from Q Magazine…
June 1993 Q Magazine
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